Convert clicks into leads by attracting the right audience
Increase your company's revenue with focused PPC ads that yield immediate outcomes. Our team customises advertisements to get your ideal clients to visit your website. Through keyword, ad text, and landing page optimisation, we optimise your return on investment and guarantee that every dollar spent results in quantifiable success for your company.
How are PPC services useful for your brand?
Today, businesses of all sizes across Australia are adopting this PPC strategy because they know it's the ultimate digital marketing service that transforms clicks into revenue.
In general, PPC or pay-per-click advertising is a digital marketing strategy that allows businesses to consider the cost of their spending. By placing bids on keywords associated with their products or services, advertisers can have their ads show up above the natural search results for those terms.
Pay-per-click, or PPC, gets its name because marketers only have to pay when users click on their ads.
Most people often think of Google ads when they hear about PPC, but it is more than that. Pay-per-click is not limited to Google's Display Network and search engine results pages (SERPs). Social media platforms like Facebook, LinkedIn, Pinterest, and YouTube also use pay-per-click advertising.
Types of PPC ads
Are you unsure which PPC ads will attract the right audience to your business?
Have a look at the quick breakdown of the different types of paid search engine campaigns, including:
Search ads
Show up at the top of search engine results pages (SERPs) for particular keywords.
They are excellent at attracting people who are highly likely to purchase.
Display ads
These are visually engaging ads that are displayed throughout Google's display network.
Display ads are ideal for increasing brand awareness and retargeting prospective buyers.
Amazon PPC ads
Target customers purchasing directly on Amazon.
Great for enhancing product awareness in a competitive marketplace.
Video ads
Run on channels like YouTube and social media, mixing images and storytelling.
Ideal for developing an emotional connection with your audience.
Benefits of PPC services
PPC services can help grow your business in many ways because of the various benefits they offer:
Cost control
PPC allows businesses to manage their advertising budget effectively.
Targeted reach
Your advertising will show up directly to people actively looking for what you have to offer if you bid on keywords related to your products or services.
Pay only for results
You’re only charged when someone clicks on your ad, ensuring your investment is performance-based.
While Google ads are a key player, PPC also reaches your audience wherever they are by extending to sites like Facebook, LinkedIn, Pinterest, and YouTube.
How can iDiGiFi’s PPC services
be useful to you?
PPC advertising is a strategy that produces results not just a service. The team of professionals at iDiGiFi is ready to assist you in converting clicks into leads, leads into customers, and customers into devoted supporters.
Here’s how we make your campaigns successful:
Custom strategy development
We develop campaigns that are based on your business goals, target audience, and industry trends.
Comprehensive Keyword Research
Our team identifies the best-performing keywords to increase your ad visibility and minimise cost per click.
Engaging ad development
From catchy headlines to persuading copy, we design ads that grab the attention of your target audience.
Landing page optimisation
Our landing pages are set in accordance with the ad's objectives, thereby boosting conversion rates.
Data-driven campaign management
We constantly analyse and monitor the performance of your campaigns to ensure maximum ROI.
Multiplatform expertise
Whether it's Google, Facebook, LinkedIn, or Amazon, we know how to make each platform work for your business.
